Video: Astro's Culture Journey

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Posted by Walking the Talk - 29 January, 2021

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Watch Walking the Talk's Amanda Fajak in conversation with Gavin Baxter, Astro’s Human Resources Director. Amanda and Gavin discuss Astro’s culture journey and why and how they are shifting to a culture of creativity, inclusion and accountability.

 

Astro is Malaysia’s leading media company serving 5.7 million Malaysians (75% of households) across their TV, radio, digital and commerce platforms. Astro’s drive to change culture stemmed from a desire to significantly improve the customer experience and thereby enhance Astros reputation in the market.

Topics covered include:

  • Fostering Executive engagement and engagement of people at all levels..
  • Shifting company performance.
  • Increasing pride and innovation.
  • Improving customer focus, collaboration, continuous improvement, decision-making and communication.

 

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Topics: Culture change, Customer-Centric, Accountability, Leading culture, Webinar


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