Video: Astro's Culture Journey


Posted by Walking the Talk - 29 January, 2021


Watch Walking the Talk's Amanda Fajak in conversation with Gavin Baxter, Astro’s Human Resources Director. Amanda and Gavin discuss Astro’s culture journey and why and how they are shifting to a culture of creativity, inclusion and accountability.


Astro is Malaysia’s leading media company serving 5.7 million Malaysians (75% of households) across their TV, radio, digital and commerce platforms. Astro’s drive to change culture stemmed from a desire to significantly improve the customer experience and thereby enhance Astros reputation in the market.

Topics covered include:

  • Fostering Executive engagement and engagement of people at all levels..
  • Shifting company performance.
  • Increasing pride and innovation.
  • Improving customer focus, collaboration, continuous improvement, decision-making and communication.


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For more case studies, ebooks, reports and white papers visit the Walking the Talk resources page here or contact us to learn how we can transform your culture

Topics: Culture change, Customer-Centric, Accountability, Leading culture, Webinar

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