Video: Astro's Culture Journey

Walking the Talk

Watch Walking the Talk's Amanda Fajak in conversation with Gavin Baxter, Astro’s Human Resources Director. Amanda and Gavin discuss Astro’s culture journey and why and how they are shifting to a culture of creativity, inclusion and accountability.


Astro is Malaysia’s leading media company serving 5.7 million Malaysians (75% of households) across their TV, radio, digital and commerce platforms. Astro’s drive to change culture stemmed from a desire to significantly improve the customer experience and thereby enhance Astros reputation in the market.

Topics covered include:

  • Fostering Executive engagement and engagement of people at all levels..
  • Shifting company performance.
  • Increasing pride and innovation.
  • Improving customer focus, collaboration, continuous improvement, decision-making and communication.


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For further insights view our selection of case studiesebooksreports and white papers or contact us to learn how we can transform your culture.

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