Measuring culture change is good culture management, but how do you do it?
Many culture transformation initiatives stop when budgets are tight because they cannot demonstrate the impact they are having on the business. There are several things to keep in mind when you want to measure culture change.
You need to measure three things:
To measure behaviour change (point 2 above), you have a number of tools at your disposal. The most common ones are:
The measure of the business outcomes (point 3 above) is critical. At the end of the day, the reason you have embarked on a culture journey is to achieve those outcomes, so you have to make sure they are moving in the right direction. Ultimately this is what will justify the investment and will prevent your project from being replaced by others, the impact of which might be more visible.
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