When employers are too focused on measuring employee engagement, deliberate workplace culture strategies tend to fall by the wayside.
Building a culture plan sits at the core of how you transform organisational cultures. Without a plan, it’s like shooting in the dark: you sort of know where you want to go, but you have no idea how to get there. Most organisations are familiar with building annual plans for infrastructure, IT, people, strategy and operations. However, when it comes to culture, few businesses are used to develop effective plans.
Yesterday I had a conversation with an OD manager who used this word to describe his organisation"s goal in relation to their efforts on culture next year. "We need to refresh our culture and to re-engage people in our purpose for wanting to improve it". Given so many companies have dedicated effort already to building values and behaviour that suits their goals and strategies, there is likely to come a moment where it seems important to refresh.
This article appears in and is reproduced with the permission of Brazil's leading financial newspaper Valor Econōmico, from the original Portuguese version.
As the role of culture is better understood, everyone wants to measure and understand the impact of culture change and the behaviours that underpin it, from Boards to regulators, from advisors to employees on the front line. We recently held a Culture Clinic in London on the subject of the role of measurement in culture and behaviour change and through the discussion, four key themes emerged:
