A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience.
Here are 3 of Walking the Talk's recommended empathy with customers reads.
Get Thank God it's Monday. . .
Empathy: What it is and why it matters | David Howe
"Empathy is profoundly important for understanding people's feelings and behaviour. It is not only an essential skill in conducting successful personal and working relationships, it also helps us understand what makes people moral and societies decent. With this compelling book, David Howe invites the reader on an illuminating journey of discovery into how empathy was first conceptualised and how its influence has steadily risen and spread. He captures the growing significance of empathy to many fields, from evolutionary psychology and brain science to moral philosophy and mental health. In doing so, he eloquently explains its importance to child development, intimate relationships, therapy, the creative arts, neurology and ethics. Written with light touch, this is an authoritative and insightful guide to empathy, its importance, why we have it and how it develops. It offers an invaluable introduction for readers everywhere, including those studying or working in psychology, counselling, psychotherapy, social work, health, nursing and education."
Get Empathy: What it is and why it matters. . .The Art of Empathy | Karla McLaren
"What if there were a single skill that could directly and radically improve your relationships and your emotional life? Empathy, teaches Karla McLaren, is that skill. With The Art of Empathy, she teaches us how to perceive and feel the experiences of others with clarity and authenticity—to connect with them more deeply and effectively.
Informed by current insights from neuroscience, social psychology, and healing traditions, this book explores: Why empathy is not a mystical phenomenon but a natural, innate ability that we can strengthen and develop; How to identify and regulate our emotions and boundaries; The process of shifting into the perspective of others; How to provide support in a sensitive and healthy way Insights for navigating our hyper-connected social landscape; Targeted chapters for improving family, workplace, and intimate relationships; Ways to expand our empathy to our community, global levels of society, and the natural world.
More than ever, reflects Karla McLaren, the time for empathy has come. The Art of Empathy brings welcome, practical guidance for mastering this essential life skill. "
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