Walking the Talk Blog

Why you can never over-communicate during the M&A process

[fa icon="calendar"] 13-Dec-2016 12:36:05 / by Jerome Parisse-Brassens

 Over-communicate in an M&A.jpg

One of the great challenges in M&As and other deals concerns how people feel. As the various steps of a merger go on, most people will feel a combination of insecurity, anger, arrogance, feeling undervalued, and grieving. When people feel strong emotions, they are not always as rational as they would be if they didn’t have those emotions.

This means that they will behave differently from how they normally would, and their mindset will be affected. They will start interpreting everything they see, hear, or perceive, in a way that may be very different from the intent of the sender of the message. And they will start behaving in accordance with their own interpretation.


It is therefore important to understand that culture is created from the messages people receive about what is valued in the organization, and that those messages are mostly unspoken. They are received through three main channels: behaviours, especially of leaders, symbols, and systems.

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Filled with emotions, employees will interpret the messages received from behaviours, symbols and systems in alignment with those emotions. Leaders will have often sent those messages unconsciously and there is a risk of misalignment between the intent, the message, and how it is interpreted.


The solution? Over-communicate!


In a merger, you can never communicate enough. Even if there is little to say, say it. And if there is nothing to say, then say that there is nothing to say. It will avoid many issues later. Employees will want to know everything. Conversations will be happening everywhere and you don’t want them to create unnecessary noise.


Certain information may not be able to be shared with everyone. This does not matter, as there are enough things to talk about. If you are short of topics to cover in your communication channels, what about some of the following:

  • The reasons behind the choice for the new leaders
  • How you, as a leader, are feeling
  • The kind of culture you envision for the new entity
  • What you like about the culture of each entity
  • The things you want to keep in the new culture
  • How and what for you will need employees’ help
  • What you are hoping to achieve with the merger from a people perspective
  • Any mistakes you’ve made and corrected
  • The journey ahead as you see it – and again how you feel about it
  • The next steps – What will happen tomorrow
  • What is happening today
  • Who is doing what
  • Any tool or information available for employees
  • What you’ve learned in the process so far

The topics are endless and will keep people from misinterpreting messages.


Don’t be afraid to over-communicate during mergers!


Want to know more?

Isely Associates International
has partnered with Walking the Talk to develop a global M&A Executive Masterclass for leaders in growth organisations.

If you want to know more or register click here. You can download our Culture Masterclass for M&A Executives brochure here.


Join our Culture Masterclass for M&A Executives

Topics: Mergers and acquisition, Communication, Culture management, Jerome Parisse-Brassens

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