Today, a client asked me to help him think through how to build culture in a virtual environment.
The business unit he leads is spread across the world, and employees physically sit inside the country organisation. Communication is through email and phone calls, and meetings occur at most twice a year. Many leaders face this challenge, including those who are leading a functional group (HR, Finance, Marketing) who sit in a local organisation but should also have affinity with the larger functional team. Working arrangements may mean that some team members may work from home, or spend much of their life at client sites.