Twenty years ago, branding was still new and organisations were reluctant to spend any money on it. Today, every organisation has a budget for its brand. Everyone is clear that the brand of a business is critical to its success.
I was only a teenager when I first read the question ‘what would I do if I weren’t afraid’. I was young and uncertain with all the angst of being young and not knowing my place in the world. I was filled naively with a confidence that when I grew up that I would become fearless as I would somehow have all the answers – or at least enough of them to be bold.
Through our 25 years of experience, we’ve observed that most current and desired cultures can be described by one or more of six cultural archetypes. This article focuses on the People-First Culture. Some other words for People-First? Empowerment, development, safety, care, relationships, and fun.
Are you one of those people who are reluctant to say “no”?
I was recently discussing with a friend some of the changes that we have both seen in the workplace in the last 20 years. One of them was the mobile phone. I can still remember when fixed lines were the only way to contact clients. And it was fairly easy: I never used to struggle to talk to my clients over the phone – I sometimes had to leave a message but they would call back or I would call them back later myself.