Culture is a word that is on everyone’s lips at the moment, but often not for the right reasons; such as when a well-known brand was found to lack integrity and has lied to its clients, or maybe has treated its employees unfairly.
Getting culture onto the strategic agenda is usually a function of 3 conditions.
During 2015, we’ve found an increased interest in culture among companies.
Those who are motivated to work on their culture in order to achieve future visions have been joined by those who are motivated by protecting their reputations. A result, perhaps, of the latest round of high-profile, culture-driven scandals (see VW).
Some business leaders are visionaries. Most are pragmatists.