Walking the Talk Blog

Mazda: Aligning external and internal culture messages

[fa icon="calendar"] 26-Mar-2010 00:03:47 / by Carolyn Taylor

In this interview, Mazda’s Don Romano President of Mazda Canada Inc. discusses the importance of the “zoom zoom” marketing campaign to their internal culture and external communications.

The interview is a podcast from The Brand Show and so it has a strong branding focus, but it also has some great insights into the significance of consistent cultural messages both for the customer and employee.


Carolyn is the CEO of Walking the Talk and author of 'Walking the Talk: Building a Culture for Success' (Random House).
Twitter @walkingourtalk or LinkedIn.




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