Last week I worked with a professional services group whose goal is to build themselves into a truly global firm.
They operate now as a number of mostly independent local operations, collaborating and referring work to each other when opportunities arise. As a percentage of total revenue, cross-border assignments are still quite small. Becoming a global firm would give them the opportunity to match the globalization of their client base, and win more of the larger projects which these clients offer. A strong business case.