The Atlanta games in 1996 saw Great Britain’s worst performance at a summer Olympic games since 1952, taking home just one gold medal. Twenty years later, Team GB depart Rio this week with 67 medals —27 of them gold. Little Britain sits proudly above sporting superpowers such as Russia, Australia, and, most notably, China in the gold medal tally.
But the UK’s “greatest haul” in 108 years did not happen by accident... Instead, they went and created a winning culture that has resulted in record-breaking results.